Orino is a traditional grocery store, located on the mountains of Zagori in Greece. Before its launch, the client needed a new corporate identity that would communicate the store’s core value: “north with an attitude”.
Things we did
Our design process for the store’s new logo was based on a minimal and modern approach. Vivid orange, chocolate brown and white formed our color palette used for the store’s new brand identity. Our key visual was the store itself, which was successfully shaped into a mountainous sleek house, where products are so pure that reminds you of “home”.
