Athens Xclusive Designers Week is the most prestigious fashion week in Greece, with hundreds of talented Greek and international designers participating each season. The 11th AXDW was all about Greece – the organization needed to communicate creatively its focus on Greek designers and its continuous efforts on exporting Greek talent abroad.
Things we did
When our brief is “Greece” we’re instantly inspired. Our brainstorming’s keywords – blue, export and design – immediately unfolded the 11th concept: an origami paper boat floating into the Greek blue seas. Greek talent was successfully exported. Consistent adaptations followed in all communication materials, with a DYI surprise included in the event’s invitation.