Athens Xclusive Designers Week is the most prestigious fashion week in Greece, with hundreds of talented Greek and international designers participating each season. The 13th AXDW had the privilege to be renamed Mercedes-Benz AXDW, and the campaign’s objective was to endorse the artistry of the catwalk.
Things we did
We designed a series of communication materials, such as the main ad for fashion magazines, the official catalogue and invitation of the event, as well as backdrops and other branding elements. The concept was purely catwalk-driven, with black and white dominating our designs. Full-page images were used in the official catalogue to display the designers’ outfits, while consistent adaptations were used for the web.