Athens Xclusive Designers Week is the most prestigious fashion week in Greece, with hundreds of talented Greek and international designers participating each season. The 12th AXDW wished to convey their iconic character with a tech twist.
Things we did
The “X” was already engraved into the minds of our audience as a fashion icon. What was not evident – until now – was its playful connotation with the tech icons used in our everyday lives. Therefore, a series of fashionable tech icons were designed, with the X dominating as the ultimate fashion icon since 2007. All communication materials – from official catalogues to invitations – conveyed the main concept with stylish adaptations.
