Embrace Organic Brands
The explosion of digital and social media in recent years has evolved the way brands are seen, tasted, touched and felt. A contemporary brand identity must reach beyond its visual manifestation in print or TV, to encompass how the brand speaks across a multitude of technology platforms, how it interacts with its audience and how people experience it at an emotional level. Therefore, brands should nowadays give themselves permission to be more surprising, playful and adaptive; to flirt with their customers, listen to what they have to say and cater to their desires.
We have always seen brands as people with fascinating personalities. But in order to see a personality behind a brand, we need to build relationships around it. Therefore, branding is no longer a one-way street. Allowing flexibility to our designs gives us the power to further evolve the brand’s interaction with consumers. By adding an organic feel and a human scale, we manage to design attraction. After all, a brand that conveys a clear personality impassions those users who will be your most powerful marketing channel.
Latest Branding Projects